Skills & Competencies for Healthcare Sales/Marketing Manager

Healthcare Sales/Marketing Manager job profile

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JOB SUMMARY for Healthcare Sales/Marketing Manager

Directs sales and marketing activities a healthcare organization.

JOB RESPONSIBILITIES for Healthcare Sales/Marketing Manager

Develops marketing strategies and implements marketing campaigns that enhance the organization's brand and increase community awareness. Maintains relations with community organizations, hospitals, and other referral sources in order to generate admissions.

Healthcare Sales/Marketing Manager SALARY RANGE

BASE 50%
$101,126
TOTAL 50%
$102,305
Job Level
M02
Job Code
SM15000472
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Healthcare Sales/Marketing Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Healthcare Sales/Marketing Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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9 general skills or competencies (Job family competencies) for Healthcare Sales/Marketing Manager

1 Job Family Competencies – Customer Acquisition
Proficiency Level -3
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Documents the best practices used in customer acquisition strategies.
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Level 2 Behaviors
(Light Experience)
Tracks market needs, industry trends, and competitive dynamics in customer acquisition.
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Level 3 Behaviors
(Moderate Experience)
Partners with sales and marketing to execute marketing campaigns for new customer acquisition.
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Level 4 Behaviors
(Extensive Experience)
Interprets trends or patterns in complex data sets to improve overall customer acquisition goals.
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Level 5 Behaviors
(Mastery)
Develops value-based customer segmentation models to ensure the acquisition of new customers.
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2 Job Family Competencies – Marketing Communications
Proficiency Level -3
Skill definition-Using different channels, tools, and media to convey messages about the products and the brands to its target markets.
Level 1 Behaviors
(General Familiarity)
Lists basic functions and features of marketing communication tools.
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Level 2 Behaviors
(Light Experience)
Selects an appropriate marketing channel to communicate with target markets.
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Level 3 Behaviors
(Moderate Experience)
Implements marketing communications strategies to maintain brand consistency on every channel.
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Level 4 Behaviors
(Extensive Experience)
Optimizes the marketing communications strategies to improve brand positioning in the market.
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Level 5 Behaviors
(Mastery)
Generates strategic marketing communication plans to ensure successful product launching.
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3 Healthcare Sales/Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Healthcare Sales/Marketing Manager
Proficiency Level - 4
5 Competency for - Healthcare Sales/Marketing Manager
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Healthcare Sales/Marketing Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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2 Core Competencies – Coordination
Proficiency Level -3
Skill definition-Ability to plan, execute, and adjust job duties to achieve business goals.
Level 1 Behaviors
(General Familiarity)
Lists the roles and responsibilities of coordination in the workplace.
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Level 2 Behaviors
(Light Experience)
Selects and utilizes tracking tools to manage daily tasks.
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Level 3 Behaviors
(Moderate Experience)
Delegates and coordinates a team's duties to ensure no overlap between responsibilities.
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Level 4 Behaviors
(Extensive Experience)
Facilitates groups and diverse areas to work together effectively.
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Level 5 Behaviors
(Mastery)
Leads in the establishment of best practices for planning multiple activities.
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3 Healthcare Sales/Marketing Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Healthcare Sales/Marketing Manager
Proficiency Level - 4
5 Competency for - Healthcare Sales/Marketing Manager
Proficiency Level - 5

Summary of Healthcare Sales/Marketing Manager skills and competencies

There are 0 hard skills for Healthcare Sales/Marketing Manager.
9 general skills for Healthcare Sales/Marketing Manager, Customer Acquisition, Marketing Communications, Marketing Function, etc.
9 soft skills for Healthcare Sales/Marketing Manager, Planning and Organizing, Coordination, Project Management, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Healthcare Sales/Marketing Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Coordination, and be skilled in Project Management.

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